Personal Branding Activities Student-athletes may build and monetize a personal brand while preserving IHSAA amateur eligibility. Allowable PBA include: Non-School, Non-Athletic PBA Activities Students may engage in PBA activities provided they do not represent the Member School and do not perform athletic services. Personal Brand Development Students may develop and monetize their personal brand through social media, personal appearances, and endorsements unrelated to their school athletic participation. Skills-Based Services Students may provide non-athletic services such as tutoring, personal training instruction, or coaching youth sports for reasonable compensation. Prohibited PBA Activities that will result in ineligibility include: School Representation: Any PBA activity that represents or references a Member School, unless directly connected to the student's participation in the school's interscholastic athletic program and directed by the school. Prohibited Activities: The student must not participate in any PBA related to products, services, individuals, companies, or industries that promote gaming or gambling, alcohol, tobacco, cannabis, illegal or banned substances (including performance-enhancing substances), sexually explicit material, or firearms or weapons. Athletic Services: PBA activities that involve utilizing athletic skills or participation in interschool athletic contests or demonstrations that are organized, sponsored by, or affiliated with a Member School. A student may provide the following activities if not associated with Member School representation: (1.) Instructional Services: individual or group instruction, lessons, clinics, or camps. (2.) Appearances and Demonstrations: Participation in events exhibitions, or promotional activities that may involve athletic skill, provided such participation is not tied to Member Schools or Member School competitions, or outcomes. (3.) Private Training and Coaching: Providing training or coaching services to individuals or teams not affiliated with Member School. PBA Collective Participation: Participation in or acceptance of benefits from PBA collectives that work on behalf of, in conjunction with, affiliated with, or for the benefit of any Member School. Recruitment-Related Activities: PBA activities offered to entice a student to attend a particular high school for athletic purposes.